SimpleTips for Marketing to Women
Millions of women go shopping online every day. It is estimated that over 85 percent of all brand purchases are made by women. Whether you have a business site, a blog, or an online store, you can use email marketing and other advertising methods to entice ladies into buying your products. Since women are the primary consumers in the U.S., your efforts will pay off in the long run. A well-planned marketing campaign can boost your profits, increase brand awareness, and generate sales.
Here are a few tips for marketing to women more effectively:
Many online ads are poorly received by women because they don’t seem genuine. Women expect authenticity. For example, if you write a product review on your blog, avoid being overly-promotional. Share your personal experience related to the product you're discussing about. Highlight its pros and cons without focusing only on its strengths.
If you use email marketing, send engaging messages that are specifically designed for female customers. Use a conversational tone and show your human face. Look for email marketing tips online to get an idea of what women want. Every time you write a blog post or send emails, focus on creating an emotional connection. Pay attention to your audience’s needs. Marketing to women means less talking, more listening.
Get to the Point
Whether you publish a new post on your site, create videos, or launch a new ad, get to the point as quickly as possible. Don’t make your customers wade through a lot of fluff. Many of the female customers who go shopping online are business professionals with busy lives. They don’t have time to read lengthy articles and sales pitches that have little or no value. If you read email marketing tips online, you’ll see that women’s behavior online is relationship-driven.
Market to Life Stages, Not Age
Most women don't like to talk about their age. Additionally, times have changed. It's wrong to assume that all women over 40 years old have families and children. There are millions of single women in their 30s or 40s. Your email marketing campaigns as well as your ads should cater to specific life stages without putting too much emphasis on age.
Stay Active on Social Networks
Female customers are more likely to buy products from companies and brands they follow on social networks. Using Twitter, Facebook, Pinterest and other social media sites to market your brand will result in more sales and leads. Identify your target audience, gather information about your prospects, and find out what social networks they use. Connect with them online, share interesting content, and offer coupons to your fans and followers.