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Jul 29, 2015

The William Lauder Affair with Top Beauty Company- The Estée Lauder Company



William Lauder is a part and parcel of the success story at The Estée Lauder Company- a name founded by his grandmother in 1946. Since its establishment, the Estée Lauder Company has seen massive growth and expansion. Today, it is one of the most trusted and reliable names in the beauty business today.

William Lauder joined the Company in 1986 and since then there has been no looking back for either the Company or him. The William Lauder affair with The Estée Lauder Company is indeed a long term one. The business acumen and the leadership skills of this scion of the Lauder family is second to none.
 
image:nytimes.com
He managed the online activities of the Company and helped it to shoot to international limelight. His vision and strategies for bringing the Company to global fame clicked well. If you take a look at the Company in the past it just started off with four products. They were the Super Rich All Purpose Crème, the Crème Pack, Skin Lotion and Cleansing Oil. The Company began its humble roots in 1946 but within two years, it managed to open its first departmental store at Saks Fifth Avenue in New York.

William Lauder played a vital role in expanding the global presence of the Company. His main objective was to enhance the brand portfolio not only in the USA but the world over. He started off by strengthening the distribution channels of the Company brands. This became successful and the products managed to spread far and wide.  Later, he went on to head Clinique Laboratories when he became the Regional Marketing Director in charge of the USA area. He was the man behind the creation of another of Estée Lauder’s brands- Origin. It was here that he created the store within the store concept. This became a major hit and managed to reach out to many people.

Thanks to William Lauder affair with the company and his sincere efforts, it has been seen that the success of the Company in his hands was inevitable. The global presence of the Company and its brands shot up. He managed the retail operations of the Estée Lauder Company well. The brands which he looked after became highly sought after names in the beauty and cosmetic world not only in the USA but across the world too. His inspiring presence and leadership skills were indeed a great boon to the Company!

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