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As marketers we have been spending a lot of time and resources generating leads. For many of us the end goal here is to generate leads which in turn will become paying customers. Small business organizations face numerous challenges accessing to capital, creating sustainable revenue, making pay roll etc. Growing a small business b2b companies into a larger one can help in some of these issues, but b2b growth requires leads. Generating leads through traditional sales model generally requires more number of people and time. The following lead generation ideas are designed helping you think outside the box, achieving best results with fewer resources.
Creating a product video: According to a study conducted by social science research network 65% of us are visual learners. So why not have something created that will explain your offering in a way speaking to majority of people around. In a case study conducted by Bhaji Illuminati product videos help us in generating leads at a rate of 33%. When done in a right manner videos help us in keeping customers engaged inspiring us to take immediate action. Product videos don’t have to be long or complex and with tools like Animoto they can be easily created.
Split Test Your Call To Action:The very first thing you need to ask your self is Do you have a call to action added, prompts users to share their name and email addresses. If no then create a button and option form that clearly identifies you want your visitors to do.While you might have a different CTAs on page you need to know what works the best for you. And the only way you can find out is the split test for your call to action button. For instance have you tried split test with different color buttons. While most generally prefer a call to action button at the bottom of your page, your readers might not make it to the bottom of the page.
Trying The Squint Test:Take a few shots of whiskey your choice and then have a look at your website.Does your call to action stand out? In a study conducted by blastam analytics and marketing a travel website tested their call to action button against a more contrasting CTA passing the squint test. The result was they saw an increase with more than 591% in the leads.
Creating a Quiz: Offering up a quiz to your website visitors generally serves as a creative and an alternative way of learning more about them and obtaining their contact information.The goal here is to bargain the result of the quiz in order to generate leads which in turn can be really effective when done in a right manner. For instance here is an example from Eastern International College. They had the following quiz created in order to help students make proper section.
Hosting a Give Away:Give away’s are one of the most successful ways of generating leads.Give away’s process can lead you with many number of junk leads wasting your time if not done in the right manner. So what’s the trick? Make sure you are giving away people whatever they want. For example Ninja Outreach has put together give way of several products and services that turn out to be useful to their target demographic.
Identifying Leads with Followerwonk on Twitter: On twitter you can think of leads as fruits. Some are ripe and ready to use product where as some a waste of time. Followerwonk helps to make the distinction for you. For instance seer interactive put together a whooper of post on how Followerwonk helped them in generating leads by identifying them, filtering, and reaching the ripest leads generating customers.
Using Twitter Cards:Twitter cards make it easy enough for the marketers to capture the right leads in the activity stream using lead cards. Is twitter equivalent to the sign up box that you generally see on blogs?Twitter is not always about just putting on smoke and mirrors either. For instance Web trends decided to put their lead generation twitter cards to test and increased leads tenfoldlowering their cost per lead with 500%
Creating a Promo Video: Not each and every one of us will learn by reading. Some are visual learners where as some are audible learners. Having a promo video created for your business can help in educating your visitors in terms of your products and services you are providing. As a marketer you can go ahead and use technology like Wistiaadding a call to action button in the middle capturing their business email addresses. Videos allow you to take the leverage of all the third party platforms like YouTube, Facebook, giving you an extra reach in the newsfeed.
Slide Share Presentation: Slide share is a community that allow businesses to upload and share presentations related to their products and services.Since presentations are things that lead to a great content, having a well-designedslide share has the potential of making things go viral providing a greater exposure to your website. Slideshare helps in featuring your content on their homepage bringing more traffic towards your website.
To conclude a sales funnel that is filled with leads is the best ways of validating your marketing efforts delivering value to your prospects. When lead generation is done successfully each and every one of us will gain benefits from it. As marketers the pressure is always there in us to deliver qualified leads into the funnel or the sales department. We all understand what the importance of lead generation really are and it’s coming up with ideas that can turn out to be tricky at times.
About the Author
Michael is the Marketing Manager at Ampliz, specializing in email appending and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.
Nov 28, 2016
One of the most satisfying things in the world is being able to save a lot of cash. Whether coming from your work or from your business, money that is hard-earned is worth keeping. But because you want to treat yourself or focus on something that you want to purchase, you, of course, try to spend it. However, given today’s economy and people’s lifestyle choices, spending your earnings can be tricky. In order to avoid debt and to maintain good financial health, you need to rightfully spending your money that you strived hard to obtain from your work or business. It all boils down to budgeting, as well as making the right choices.
It is best for you to write down your expenditures and your income for every week in order for you to clearly look at your overall financial situation. If you have a notebook, you can put down whatever purchases you made. You can also save your receipts. Also ensure to list down the loans like instant cash loans or payday loans Australia that you have to repay. At the end of the week, you calculate the amount you spent within the period based on the categories, such as food, clothing, etc. Once you’ve determined the categories with the highest amount spent, you begin to budget your hard-earned money by setting a threshold. Your budget for next week should be a bit smaller than what you are earning, making sure that you have leftover cash to save.
Spend your money wisely on the most important need: food. Food is a very important necessity; therefore it is one of the main expenditures you can’t possibly leave out. You can start by your wise spending by buying at the grocery in bulk. If you can, devise a weekly meal plan in advance so that when it is time to buy the food and beverage items in the grocery, you don’t have to go impulse buying, which would definitely ruin the budget you made. More importantly, you spend your money wisely on food if you get to prepare your own meals, especially if you are working. You save lots and lots of cash by reducing the amount of times you eat out.
In clothing, you need to spend wisely, too. Clothing is, like food, a necessity, but this major expenditure often comes down to two things: your wants and needs. Here, you need to make smart choices; you focus on what you really need and delay your purchase of some items that are quite pricey. If you really have a tight budget, you can instead wait out for the store to put up sales or discounts on the items you like. More importantly, you need to avoid becoming an impulsive shopper; you may end up buying items that you may not actually need, thus destroying your budget.
As a consumer, it is imperative that you are intelligent with your decisions, especially when it comes to money. If you have to get payday loans Australia, make sure that you planned ahead on how to repay it on time. In order to have a good financial health, wisely spending your money is important. What you should not forget, too, is to continue saving the cash that you deservingly earned through your hard work.One day you have them all, but in the next week or even just days, you lose all of what you have earned. Indeed, it is rather unpleasant to be in such an unhealthy financial setup. In fact, for some, it is a cycle; people earn but they don’t get to save as much, and when a financial emergency happens, they end up incurring debt.
Many people want to be entrepreneurs theses days but it takes a lot to be successful in any highly competitive and therefore lucrative market place. If you are passionate about fitness and healthy living and want to make it your career there are many options and the ability to become a full time fitness entrepreneur. Starting things such as green gyms and healthy living centre’s have a set of challenges and with such important questions that need answering, it can be a bit daunting. Not knowing things such as the potential cost and not knowing about what obstacles may appear are sure fire ways to have a difficult ride in your journey.
The key to being successful with any business related to the hospitality or service industry is possessing the passion and knowledge along with the right people skills and the ability to deal with the variety of things that customers might bring to you. Sometimes knowing what to expect can be a challenge. Hopefully the following information will help you along your way to being a successful fitness entrepreneur.
The first thing to do is to not start taking steps immediately. Most people when starting out do not fully think out a strong plan of action and end up paying for it with lost time and money. If you are interested in the healthy living sector you need to clarify what exactly you are offering and what your primary focus is. Mark out your overall vision and then break that up into individual goals and ideas. First map out the style of business. Will it be a health food and juice bar in a mall kiosk?. Or will it be a 24hr privately owned green gym?.
After deciding what you want to do now think about how it will be presented. What will the overall ambience of the facility look like?. Will it be catered more towards attracting high end professional athletes? Or people with families?. These factors will have an effect of the size and design of the facility you will need. For example a unisex gym will probably have to have to separate bathrooms and a facility that is geared towards families may have to consider the changing environment towards things like whether or not they will allow open breast feeding or provide a special room.
Relating back to our mention of being prepared you will not want to start any business like a gym or health centre without first having a reliable client base or at least a potential pool of people that will most likely use your facility and services. Building relationships with people are critical when compelling people to commit to your gym as getting locked into any contract is a big deal for most people and it will take some trust before people you know will leave their current gym and sign on with your.
Creating the business plan
If their is going to be anything involving a bank in your project you will need a solid business plan. Thinking out every possible contingency will help you cut costs in the future by being prepared when typically unpredictable things happen. Once finished have someone you know who is experienced in business look over your plan as they might catch things that you miss. If someone is unavailable you can use one of the few online programs available. As you gather all the information you can remember that managing your budget is critical. Everything from insurance to cleaning costs to attorneys fees must be calculated ahead of time. Time needs to go into calculating the projected revenue you will have and base the number on the lowest amount of clients you expect to have. You don’t want to get careless and overspend after overestimating your profit.
Look at other examples of successful gyms and facilities around the country. Look at how they got started and how they first marketed to people. Having an edge by playing a specific angle can be very advantageous so look at the styles of these places and decide what you want to do based on the successful stylistic components.
If you are going to have a partner you must make sure you have a clear agreement written out and a contract stating all the responsibilities and expectations of each party. Hire a lawyer for this and get them to help you with the other aspects such as business registry, obtainment of permits and other legal aspects of starting a business. Insurance is also necessary to protect yourself against and losses. Finally an accountant will be needed to help you with your finances and taxes as thing can get complicated when it comes to business.
Hopefully you will consider these basic ideas about starting a business in the health and fitness sector. Remember that being passionate is great however it is often not enough to be successful. Make sure you have a strong plan before you get started and remember to take your time as you can lose a lot by acting without thinking.
When you think of product launches you usually think of big end brands like Apple releasing a new Iphone. With every person who is brave enough to tackle the course of being an entrepreneur there must be a key understanding of the energy efficient nature that goes along with every successful product of business launch. With many people from students stay at home moms now spending time online researching potential ways to make their entrepreneurial ideas into a reality it pays to look closely at the important parts of a product or company launch. Each way is designed to maximise the productivity of the time taken to launch the product.
It doesn’t matter what your company's product is as the sole nature of that very first moment you reach out to the potential customer is going to be the same. What are you going to do for them?. That is the first question that should be addressed when your customers see your first marketing attempt. How exactly and with using only a few words are you going to change their life?. Your message must be clear and decisive enough so that everyone who would potentially want to purchase it will understand the concept of what it is and be determined to find out further information. When Apple launched the Iphone it was the simple example of not having to have two devices on you if you wanted to have your phone and a portable music player. This concept is what helped sell the iphone and was a very good example of how to maximise the simplicity and effectiveness of what you are selling.
Keep them guessing
Getting a few things in the shadows can be an interesting way to entice your customers as the whole mystery surrounding things always has a certain allure. Give glimpses and teasing your previous customers with special e-mails regarding it is a sure way to boost interest and therefore influence in the niche. Most people will already know the key components of your product and about what makes it special however keeping a few details close to the chest and leave as a surprise will add to the end result of your campaigns.
The Right Lens
Keeping the right lens on your product is key as you don’t want to get too caught up on what you like about it most and must remember the the customer may not care about a wide variety of the things you spend so much time and effort in. You must remember that the customers must always see what they want to see and you need to make sure that the customer needs to understand what's in it for them. Focus on how it solves their everyday problems and what life will be like when they have what you're selling.
A crafty one liner slogan is a great way to get your message across. Something that both answers a question and resonates with the customers is best. When Apple claimed to re-invent the Iphone, people's ears perked up. A bold statement that was backed up was the end result for them. That headline alone was the main reason that people gave the product a second glance. Creating an interesting headline for your product that will lead anyone to investigate it further is the most beneficial to your campaign.
Best Foot forward
No matter what the product or company is, if you are going to launch something for the first time it will be well worth your efforts to investigate previous success stories of entrepreneurs that are similar in nature to what you are trying to accomplish. By looking at the style and in the ways people previous to you who found success will give you some decent clues in how you will eventually craft your product or company launch.
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