Dec 11, 2019

6 Mistakes to Avoid When Buying Makeup Online

Today, you can buy just about anything online. From electronic gadgets to large furniture, e-commerce has made shopping quick and easy.

This also means you can easily shop for beauty products online with just a click or a tap.

However, you must remember that purchasing these products requires extra care and knowledge. Since you’ll be using the products directly on your skin, you must make sure that you only buy makeup from reputable and verifiable e-commerce websites. Also, you won’t get the chance to test whether the shade or finish of the makeup product suits your specific skin tone.
To help you make the right decision, here are six mistakes you must avoid when purchasing makeup from online selling platforms and websites:

1.   Making Buying Decisions Based on Product Marketing

Today’s digital world makes it almost impossible to avoid advertisements and other product marketing tactics that makeup companies set up to convince customers to buy. This means that you are more susceptible to making purchases based solely on product marketing, and not on what you really need.

While it can be tempting to grab the 10 percent promo voucher for purchasing a specific makeup product online, you shouldn’t grab the offer just because it’s a good deal. Instead, consider whether you need such a product. You should also ensure that the item can live up to your expectations and determine whether it is the most suitable product for you in terms of tone, coverage, texture, and finish.

2.   Not Paying Attention to the Terms and Conditions of Online Websites

Before you go ahead and pay for the contents of your virtual cart, you have to make sure you’re well-versed in the e-commerce website’s terms and conditions first. This will help you make an informed decision and avoid the hassle of having to return the items you bought.

In fact, reading through the website’s T&Cs will also let you know if you can return items in the first place and at no additional cost.

For example, some sites don’t bear the cost of shipping for items that need to be replaced due to damage. Others may not provide refunds for the wrong products supplied and may only offer a trade-in with the correct item.

Either way, you have to read everything to set your expectations and make better decisions later.

3.   Purchasing from Unknown Manufacturers

Since you’ll be using the makeup products on your skin, you must make sure that you can trust the people who made it. This is why buying from unknown manufacturers can be considered a mistake when purchasing beauty products online. Some people are just there to sell and don’t care about whether their products cause problems to their customers or not.

To make sure you don’t make this mistake, choose an online makeup store that has built a good reputation. While it doesn’t need to be a well-known brand, you have to make sure that people have already tried the merchandise and confirmed that the company sells safe products that have passed quality control.

You’ll also need to verify if the manufacturer is genuine by checking their official websites. Check the details you get there and, even better, look for the physical store or contact the number posted on the website to be sure.

4.   Buying Unknown Makeup Products

Trying innovative products that are introduced online is okay, but you have to be careful when those items are related to skincare. If possible, look for a way to receive directions on how to use them properly. But to be safe, stick to products that have been verified as effective and tested over time.

5.   Buying in Bulk or Big Sizes

Buying one big bottle or several smaller containers of a product for a fraction of the price may initially seem like a good deal. But when it comes to makeup, this can be a waste of money since there’s a good chance that you won’t be able to use them all before they expire. The same goes for makeup kits.

Instead, purchase smaller sizes, especially if the product is new to you. For makeup kits, be sure that you love and would use every piece inside it before buying. This will help you avoid paying a higher price, only to find yourself using only one or two items in a five-piece pack.

6.   Not Reading the Label

Product and manufacturer names aside, you’ll also find that the ingredients listed at the back of the product’s packaging are useful. This is especially true if you have sensitive skin and allergies to specific ingredients.

Also, some ingredients are not recommended by skin experts because of the negative effects they have on the skin. Some examples are butylene and propylene glycols, petroleum, artificial dyes and fragrances, silicones, hydantoin, and other formaldehyde-forming chemicals.

Make(up) the Right Call

Online shopping has made purchasing makeup a breeze. To make sure you get the maximum benefit of the experience, be wary of the common shopping mistakes listed in this article, and let others know about them, too.


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