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Mar 30, 2013
Advertising Laws that Businesses Should Know to Stay Away from Lawsuits
Advertising is one of the most common ways
businesses use to attract their customers to make a purchase. However, many
times, businesses can go overboard with their advertising in order to get more
and more customers to buy their product. While this may get you customers in
the short term, it can lead to severe legal complications that can ruin your
business. In order to protect consumers, the advertising laws have been made
strict and are required to be followed accurately. If you want your business to
stay away from unnecessary lawsuits, here are some advertising laws that you
should remember:
Pricing
Indulging in the practice of offering deceptive
pricing to customers is one of the major advertising laws that can land
companies in trouble. Claiming the usual stock price of a product as a special
offer is considered to be deceptive. If your product is sold at $5 usually, you
cannot make a claim saying ‘$5 for today only’.
Another common pricing misconception that can lead
to legal complications is overvaluing bulk purchases. If your product sells at
$10, you cannot make an advertising claim stating ‘2 for only $20’, since it
makes the customers believe that the product is being offered at a lower price
if more of it is purchased. In both cases, customers can file a lawsuit against
the company if they find out that they were cheated.
If the company claims that incorrect prices were
advertised in a campaign and wants to charge higher than those prices, they are
not allowed to do so. If a certain price was advertised for a product, even as
a result of a mistake, the company is held responsible for it and is eligible
to sell the product at the advertised price to all their customers.
Information
When making claims regarding the information of
your product; including its features, functions and pricing, no misleading
information should be provided. Any claim that is made by the company in an
advertisement should be backed up by proof and facts. If the company is unable
to provide the proof to back up its claims, they can get into legal
complications. If there is a chance that the information can be taken
negatively in any way, it is necessary for the company to issue a disclaimer
along with it so that they can protect themselves from unnecessary legal
complications.
Description / Representation
If descriptions or visual representations are used
in an advertising campaign, they should not be misleading in any way. The
pictures or the description used in the advertising campaign should be accurate
representations of the actual product. This includes the size of the product as
shown in the image, the right product features depicted in the description, and
all other product aspects that are illicitly mentioned or can be perceived by
the customers.
Tactics
Using any advertising tactics that attract
customers under false pretences is also wrong. One of the most commonly used
practices is the bait and switch strategy, where companies advertise limited
stocks of products at very low prices. When the customer comes to make a
purchase, they are told that the product is out of stock and instead they are
sold another product that is lesser in value. If the customers find out that
they were cheated in that way, they have a right to file a lawsuit against the
company for fraud.
Fraud lawyers specializing in business crimes can
help you understand how you can save your business from using any illegal
practice unknowingly. Before you design any form of communication material to
interact with your customers, it is always better to get it reviewed by a
lawyer to ensure that it will not result in any unnecessary legal consequences.
Author’s Bio: Diyana Wilson is a practicing criminal lawyer, specializing in business crimes. Diyana frequently writes about various legal issues that people can face as a result of any unfortunate event, such as falling victim to fraudulent activity. Before you sign any business or personal documents, make sure to get them reviewed by a trusted attorney. For more information on fraudulent and other legal cases, visit this page.
Author’s Bio: Diyana Wilson is a practicing criminal lawyer, specializing in business crimes. Diyana frequently writes about various legal issues that people can face as a result of any unfortunate event, such as falling victim to fraudulent activity. Before you sign any business or personal documents, make sure to get them reviewed by a trusted attorney. For more information on fraudulent and other legal cases, visit this page.
How Promotional Items Can Help Businesses
It
is a known fact that companies, large or small, give promotional products as
giveaways to people, to promote their brand or new products that they introduce
to the market. This is a marketing strategy recognized by marketers and a good
way to introduce their products or brand to their potential customers.
Promotional items as giveaways are good as ways to make people aware that these
companies have these products and these are already available. The market is
already available for consumers needing the products after these are launched
by the companies concerned. These are promotional products that can really help
businesses because of the creation of awareness to potential clients after
these are given as giveaways. Usually, the company name, product, or brand is
printed in the products given as giveaways. This will have an impact on
customers, in terms of recall, especially if the products given as giveaways
are useful to the receivers.
For
the promotional items to be effective as giveaways, these should be readily
available to companies because they need these items in their events planned.
They may have promotional events sponsored in some places, or trade shows to
attend, and they will need these items immediately. The availability of these
promotional products is important because they will loose on the opportunities
if the event, product launching, or trade shows are already happening and they
don’t have the promotional items with them. If you are sponsoring a promotional
event and the promotional products you want as giveaways are still to be
ordered from another place, the time may be against your favor, and you will
not receive the products on time. In this situation, you will loose on the
opportunity and your marketing efforts may just be to no avail. Thus, you need
to make sure that these promotional products are available in your place.
When
you are on a trade show, you need to remember that you are not the only company
in this show. There is a high probability that there are also other companies
offering the same products, or at least similar to what you have. Thus, the
importance of promotional items will be emphasized here, especially if what you
have are those that will create an impact on your potential customers. If you
have promotional products that are very much usable to potential clients, this
will create a big impact, and you will feel this in the days to come. This will
be of big help to your business, so you need to make sure that you have the
promotional products always ready, and availability of these products is very
important. Suppliers of these promotional products should always have there
stocks on hand, in case that you make your orders, and you need delivery of
these items fast.
Electronic
gadgets, gadget accessories, and other high tech electronic items are cool
products that are good as giveaways. These can be the cool promotional items
you give as giveaways to your potential customers, especially if you are
targeting the youth. There are many items you can choose from, although the
usability of these promotional products you intend to give to your potential
customers has to be identified. The importance of wide availability of
potential products you want to give as giveaways have to be there also. It is
important that you will have a wide choice because you can also vary the
promotional products you want to give. You may want to give different product
kinds for the different age groups of your intended recipients. It can be obvious
that your choice of gift promotional products for males can be different from
your female potential customers, so you may want the wider choice.
The
promotional items you want to order as giveaways should be appealing to your
intended recipients. It may not be a problem because you have promotional
product suppliers that have wide availability of these products. However, it is
important that you know these suppliers well, and they can supply your needs
because you may want immediate deliveries. If you have an unplanned trade show
to join and you need these promotional products fast, it is important that
these suppliers can supply your needs fast. This is one main reason that you
need to have suppliers in your place so that your needs will be answered immediately.
Suppliers that can supply your needs directly are those to be preferred. If you
have suppliers that will refer you to distributors, you will lose on the
opportunity, and you will have that big probability that you will not have the
promotional items on time.
Acquiring
these promotional items directly from your suppliers can also save you not only
on time but also on the amount of money you have to invest in these promotional
products. If you will be directed to a distributor or you will pass to different
stages in the purchase process, the prices of these promotional product
giveaways may already be higher. With suppliers who will sell you directly, you
will incur savings because prices will surely be lower. You will have plenty of
savings, in the amount of waiting for deliveries made and also on the pricing
of your product giveaways. You don’t have to rely on promotional product
suppliers who will offer you lower prices, especially if their supply is coming
from other places because there is a big tendency that deliveries will not be
on time. If you have these emergency events to attend and you need the promotional
items, there will be a big possibility that you will not have these available.
Suppliers
that have the promotional items you need always available in their inventories
will be the suppliers you need. This is because you will have the promotional
products when you need it. If you are launching a new product and you will say
to your potential customers that you will just send the giveaways to them, you
may have lost on the opportunities you already have acquired. What is important
is that your intended users will have the promotional giveaways with them, when
they leave.
Author
bio:
This
will have a very big impact on your intended customers, and a big help to your
business. It helps Customers
choose the most suitable Promotional Items [http://www.best-supplier.com/] for their advertising campaigns and
take a pride in developing a close working relationship with his Promotional Products Supplier clients.
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Mar 29, 2013
Sky Watch: Chasing Clouds
Chasing
unique clouds is interesting. I captured and chased these clouds from moving
car. Don’t worry; it’s my husband who’s driving :)
Mar 28, 2013
The Ways to Have Professional Look
Congrats on your first job! Like everyone who entering a new world; you’ll feel not only enthusiastic but also rather nervous. If your workplace and profession need you to look professional, are you still often confused when choosing the right outfits to work?
Getting professional look shouldn’t cause you in fashion trouble. Wearing a few business suits such as Bogosse women’s shirt, formal blouse, skirt, pants and jacket is never wrong. You can create different appearance every day by mix and match! When I still work, my usual work clothing was pencil skirts, blouses, long-sleeve shirts and neutral-colored blazers.
You may also have other specific classic workwear pieces that would make you professional and classy. Try to collect some pantsuits in your wardrobe. Pantsuit is a pair of pants and a matching jacket worn by women. You can easily get various looks by combining the pantsuit with different formal tops. Accessories like scarves and simple jewelry items will enrich your appearance.
If you want to put on a dress to work; the perfect type to choose is a wrap dress. This dress will flatter your figure and look elegant on you. Perhaps you already have several straight skirts, but have you ever tried a flippy skirt? Flippy skirts give you feminine touch yet they are still office skirts.
You can always rely on plaid pants; they are always suitable in the office environment. To look special, you may mix it up with a vest, belted sweater or jacket over your top piece. Don’t forget to collect long-sleeve shirts in neutral colors; they are must-have work attire in your wardrobe. You may visit and contact TrendRepublic.com to see and shop their shirts collection!
In short words, formal business apparel for women in most workplaces includes business suits (a matched skirt and jacket) and pantsuits (a matched pants and blazer). Closed-toe shoes, neat hair, proper jewelry and elegant makeup are much suggested to complete your appearance.
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