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Jun 1, 2021

How To Growth Hack As A Mompreneur

As a mompreneur, there’s no doubt that you’ve already got a lot on your plate.
From spending quality time with your kids and loved ones to managing and growing your business, there’s not all that much time left in the day.

Fortunately, growth hacking is an innovative approach to marketing, which can help you grow your business fast without needing to spend countless hours in the office.

Growth hacking is a relatively new concept, which is where a business uses inexpensive marketing tactics to achieve quick and steady company growth.

Mompreneurs should take advantage of growth hacks whenever possible since it’s a straightforward way to reach crucial business goals. And in turn, you’ll have more time to focus on the things that matter most in life.

Want to learn more? Keep reading, and we’ll go over how to growth hack as a mompreneur.
 
Plan Everything

To stay on top of growing your business and maintaining your life at home, it’s critical to plan everything ahead of time.

From school drop-offs and extracurricular activities to managing your social media accounts and onboarding new clients, good organization and planning are excellent growth hacks.

When you’re prepared for everything, it allows you to focus on growing your business and reaching professional and personal goals. Be sure to ask yourself:

●    Where do you see your business tomorrow, next month, in 5 years, or ten years from now?
●    What goals do you want to achieve?
●    Who are your ideal customers?
●    Will you need help completing your goals?

When you plan everything, you’ll have a better idea of getting everything done efficiently and on time, setting yourself up for success in the future.  

Use the Right Tools

Using the right tools is one of the best growth hacks out there.
To help you plan, take advantage of the wide range of free business tools available to mompreneurs like you.

For example, project management software allows you to build out tasks for your goals. You can create a social media marketing calendar and matching deadlines. You can also add home projects to stay on top of parenting duties and other obligations.

In addition, you’ll want to use free tools like social media as an additional growth hacking method.

Using social media to develop a community around your brand is a great way to gain potential consumers and reach your mompreneur goals fast.

Outsource

A good mompreneur knows when to ask for help. Asking for help and sharing responsibilities is a sure-fire way to growth hack.

Whether you need more help at home or with your business, outsourcing will allow you to focus on what matters most.

Platforms like Upwork, Fiverr, or Freelancer, are perfect for allowing you to screen talented freelancers to help you with anything from logo design and branding to content creation and employee management.

Measure Your Analytics

Growing a business as a mompreneur isn’t easy, even with a good plan in place.
Therefore, one of the best growth hacks you can use is to measure your analytics.
If you’re using the right growth hack tools, such as social platforms like Facebook or Instagram, they’ll provide you with analytics insights about your brand performance.
Reviewing data and analytics will show you what works and what doesn’t work for your business.

That said, when things aren’t going your way, don’t let this set you back!
All you need to do is tweak your approach, which will often set you on the right course.

Let it Grow!

Running a business as a mompreneur comes with its own set of challenges, such as dealing with children all day long while trying to get your work done from home.

But when you plan everything, use the right tools, outsource, and measure your success, you’re practically guaranteed to notice an uptick in your business growth!

Written by: Leslie Sullivan

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