In recorded history, the ancient Greeks carried leather pouches or wallets for holding provisions including food. Eventually small leather bags had pockets for coins. Through the Middle Ages in Europe and on into the 1800s in Europe and North America, wallets were for coins and small articles as well as food.
From the 1900s until present time, the bi-fold and tri-fold wallets are designed to hold money, coins, photos and credit cards. These folded wallets made of leather, vinyl and canvas fit conveniently into pants' pockets. Wallets are popular, and almost every man in most westernized countries carries them in the pockets of their clothing. These practical folded pouches are fashion accessory items and a major part of the fashion accessory industry.
Because of their wide use by men of all ages, wallets are advertised along with women's purses and other accessory items on television and radio advertisements. They are included with coupons on accessory merchandise at large department stores and name brand clothing stores found in newspapers, magazines and online.
As you may already notice, nowadays leather wallets are commonly advertised and sold by leading department and specialty stores like men's clothing stores at physical locations and on the internet. Especially in hard economic times, men will use the same wallet for years until it is falling apart. Still, these men's wallets are items often purchased and will be bought in the future. Perfect gifts for Christmas and birthdays, wallets and other men's accessories enjoy a fairly steady market unless the economy is hitting all-time lows.