The Usage of Technology for Your Trade Show Exhibits
Among plentiful advertising methods directed to gaining the publicity of
both company and its products, many managers see trade shows as a perfect
chance to instantly expose their business and introduce their goods to
potential customers. While direct exposure multiplies opportunity for company
and products to be noticed, real successfulness during the trade show requires an implementation of modern technological solutions in order to attract crowds
of visitors. In other words, technology allows you to improve every part of
your exhibit, put an accent on your stand along with informing public about
your presence on trade show. So, if you plan to present your company on trade
show, consider adopting some of the following technological amenities along
with useful tips for improving your general presentation:
Include social media
Overall popularity of social networks indicates the necessity of its usage
as a part of company’s regular marketing strategy, especially because it allows
you to expose fresh insight of every situation. That’s why Facebook, Twitter,
Instagram and other popular social networks stand out as excellent way to
present in-booth ambient, tell people about your exhibit and encourage them to visit
your stand.
Therefore, engage booth staff to use social media for performing any action
that may bring plenty of visitors, from frequent updates regarding atmosphere
and video representation to adding valuable photos of satisfied customers and
professional staff. Feel free to offer your trade show specials, gifts or
discounts online, share information about bestselling products, or simply
present fresh customer’s comments and testimonies.
Offer digital communication
Having well-trained, polite and friendly staff in booth to welcome and
inform anyone who approaches to the stand, should absolutely be the first
contact you’re offering to your attendees, but bear in mind that people also
like to experience the digital part of the story. This means that apart from giving verbal company’s info,
you can surprise your visitors with tablets or iPads allowing them to explore
your company’s web profile, see product’s features, or even to give valuable
feedback by fulfilling interesting surveys.
Implement displays
The times when paper posters and physical billboards were main advertising
installation within trade show stands, slowly belong to the past and company’s
success on trade show is now conditioned with the utilization of 3D
technologies and multimedia contents that provide comprehensive appearance.
One of the greatest technological responses to better attractiveness of
your booth is the implementation of excellent hanging banners, which you can
use to represent your company, products and services in interesting way.
Continuous broadcasting of high quality videos related to your business
performance and best offerings will not only entertain your current visitors,
but will also draw the attention of bystanders and random passers on your
stand. On the other side, in-booth staff will have time to steadily communicate
with attendees, instead of being under pressure while trying to occupy as many
visitors as possible.
Ensure you have proper staff
Even though you should be using all of the plentiful technological
benefits, you can’t create entire exhibit relying only on video displays, so
it’s important to have qualified, communicative and receptive booth team. This
includes representatives that have detailed insight into all products,
services, companies’ aims and other relevant information that may be requested
on-site.
Apart from that, make sure that your booth personnel have some technical
knowledge in case surprising issues emerge, but it’s also crucial for them to
be able to operate in crowd and noisy trade show atmosphere. Remember that
behaviour and attitude of your booth staff also plays important role in
creating overall stand attractiveness.
Equip booth with digital and
paper leaflets
As you already know, people are different, and while some don’t have
anything against receiving bunch of advertising materials during their trade
show visit, others just can’t stand all that paper piles, so the majority of
your fliers will end up in trash can. Therefore, it’s recommendable to prepare
yourself for every scenario, by offering regular leaflets and alternatives in
electronic form. If your visitor is not willing to accept paper materials, he
can easily reach digital catalogues or informational leaflets, but you can
suggest their downloading or free e-mail newsletters.
Fast expanding technological field brought universal application of digital
and online solutions, but it seems that their utilization got tremendous
significance in advancing marketing activities during companies’ commercial
exhibits.
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