Mystery Shopping: The Perks They Don't Tell You About
If someone told you that they eat out at expensive restaurants,
stay in luxury hotels and spend money in supermarkets while getting paid
to do so, you might think they were joking. Mystery shoppers enjoy all
these benefits, and more, in the UK and all around the world.
The Internet has made mystery
shopping easily accessible to people from all walks of life.Some
Websites provide online portals that mystery shoppers can log into to
find out which jobs are available to them. Mystery shopping websites
require shoppers to report back online when they have completed their
tasks, and upload written reports, photographs and receipt scans.
The visits that mystery shoppers are required to
undertake vary from job to job, but all mystery shopping has the same
aim; evaluating service and performance, usually in a covert fashion so
that staff do not realise they are being assessed. Mystery shoppers are
not usually directly employed by the business who wants the evaluation
done; instead a company will be given a contract, and they will make the
work available to a pool of self-employed workers who have registered
their details with them. Mystery shopping is counted as taxable income,
and must be declared to the Inland Revenue.
The food industry is a major user of
mystery shoppers, with many restaurants and fast food outlets using them
assess the quality of the food and levels of service. The mystery
shopper will be given a list of questions, such as whether they were
greeted in a particular way, or if promotional material is displayed
correctly.
They must memorise what happens
during a mystery shop; it is strictly forbidden to make notes as this
will ‘blow their cover’ and reveal them as a mystery shopper. As well as
a fee for assessing the outlet, mystery shoppers are usually refunded
the cost of the food, after presenting a receipt as proof of purchase. A
perk they don’t tell you about is that mystery shopping can make you
put on weight; food that is free and also earns you money is hard to
resist.
Hotels are another area where
standards of service are assessed, and mystery shoppers who undertake
hotel work will have their accommodation and food paid for, as well as
extras such as spa treatments. There are some coveted jobs that involve
overseas travel, as some airlines need assessing as well as foreign
hotels. Airports are regularly mystery shopped, with both retail outlets
and restaurants visited, and these jobs command large fees as it is not
an easily accessed area, requiring shoppers to have either a special
airport pass, or be in transit to a holiday in order to gain access air
side.
Nearly all supermarket chains are
mystery shopped, and these jobs provide the highly appreciated perks of
free baskets, or even trolleys, of shopping. Yet another perk of mystery
shopping is visiting attractions such as theme parks, castles and
stately homes. The admission price will be refunded, as well as
purchases in gift shops and food outlets.
Author Bio: Emily Steves is a freelance food blogger registered with www.tern.co.uk
and recommends there services to any customer facing business. She
loves to mystery shop and dine out, preferably at the same time. Her
ambition is to mystery shop Le Manoir aux Quat’Saisons.
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