Jul 16, 2013

What Is in-cosmetics?

Representing an international exhibition and trade show devoted to the cosmetics industry, in-cosmetics was most recently held in Paris from the 16th to the 18th of April 2013; the show included a wide range of different displays and talks related to international cosmetics trends. The next event will be held in Hamburg in 2014, while other, linked in-cosmetics events are being held in Brazil and Asia within the next year. What, then, does the in-cosmetics show involve?

The event primarily attracts cosmetics companies that range from conglomerates with a wide range of different products, through to smaller producers and brands; raw materials producers, sales organisations, and compliance testers also attend in-cosmetics, as do representatives from research and development labs. The 2013 show was loosely based around the theme of H20, and included talks on internet marketing, new ingredients, and the presentation of in-cosmetics’ Lifetime Achievement Award to Karl Lintner. 

In-cosmetics’ 2013 show also aimed to showcase the many sustainable initiatives currently being explored across the cosmetics industry; to this end, the event included talks on how to make the most of green products, as well as how small businesses can build success using sustainable methods. The in-cosmetics organisers also encouraged recycling programs and the reduction of waste during the three day event, which included running shuttle buses from airports to Paris.

The three day event had 9,388 unique visitors, putting it up on the 2012 in-cosmetics show, which was held in Barcelona. The 2013 version of In-cosmetics was based in the Porte de Versailles complex, and had enough space for 652 exhibitors, with the majority coming from Europe, and especially France, Germany, Italy, and the UK. Most companies specialised in anti-ageing and anti-wrinkle products, as well as in emulsifiers and emollients. More breakdowns of in-cosmetics’ 2013 numbers can be found here.

Some of the major exhibitors and companies that attended in-cosmetics 2013 included chemical manufacturers such as 3V Sigma S.p.a., as well as trade associations like Bretagne Commerce International. Specialist distributors of cosmetics such as Ballu Chimie and AVG s.r.l. were also present, while the large number of products on show included everything from serums to spray masks and new hair straighteners.

While the European version of in-cosmetics will be run in Hamburg next year, the Asian in-cosmetics show will be held in Bangkok, Thailand, from the 29th to the 31st of October 2013. A year later, Brazil will hosts an in-cosmetics event from the 9th to the 10th of September 2014, which aims to strengthen what is already a billion dollar cosmetics market in South America. Applications are still open for the European Hamburg event, which looks set to provide another opportunity for businesses to pitch products, share ideas, and listen to talks and discussions from some of the cosmetics industry’s leading figures.

Author Bio: Emily Steves is a freelance writer who specialises in the fashion and skincare industry. For examples of great makeup and brushes she recommends www.crownbrush.co.uk.

1 komentar:

opp July 18, 2013  

keren ....

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